Shelf Interactivity Solution

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• NFC chips ingeniously placed into SmartTAG labels to enable easy smartphone scanning

NFC-to-web to create shelf edge marketing campaigns (enables smartphone redirection by specific product or family to any given url/web site)

NFC-to-Product ID table for NFC self scanning apps (replaces any App using EAN bar code read)

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While shopping,the shopper decides he/she needs more information about a product or is triggered to scan the product's ESL

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The shopper scans the product's NFC Integrated ESL

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The Shopper receives on his/her smartphone a detailed description of the product (the retailer can also provide on scan of the ESL,any other enriched content such as videos,photos,web content...)