Shelf Interactivity Solution



• NFC chips ingeniously placed into SmartTAG labels to enable easy smartphone scanning

NFC-to-web to create shelf edge marketing campaigns (enables smartphone redirection by specific product or family to any given url/web site)

NFC-to-Product ID table for NFC self scanning apps (replaces any App using EAN bar code read)


While shopping,the shopper decides he/she needs more information about a product or is triggered to scan the product's ESL


The shopper scans the product's NFC Integrated ESL


The Shopper receives on his/her smartphone a detailed description of the product (the retailer can also provide on scan of the ESL,any other enriched content such as videos,photos,web content...)