Electronic Shelf Label (ESL)

Pricer manufactures the most reliable enterprise-grade electronic shelf label in the world. With more than 27 years experience in retail pricing and task management, and we are creating solutions even for the most complex operations.

Our Solutions
Pricer’s electronic shelf labelling solution (ESL) helps you to save time with automatic price updates. It’s more cost-efficient than paper, and improves your customers’ experience with accurate, reliable pricing.
Pricer helps retailers take the right path to performance by providing an ESL platform with the lowest TCO. 
This forward-compatible digital infrastructure is now enabling in-store digital transformation, from price management and operational optimization to personalization and predictive tools.

 State of the art technology
Industry leading battery life
Graphic Labels
Segment Labels
Real Time Updates / Sub 1 Second

Retail Store Operations – Today and in the future
In today’s retail environment, not only buying, merchandising and marketing are key critical success factors for store improvements. 
Profitability and success often come from efficient store operations, and electronic shelf labels are at the core of an effective store both today and in the future. 
We have gathered some key use cases for electronic shelf labels to demonstrate how they can improve your store’s profitability and manageability below.

Price automation: a paradigm for the omnichannel retailer
We know what a huge difference the right price makes.  
Not only do we believe that the right price matters in terms of customer satisfaction, but also in the cumbersome task of updating the prices on thousands of price tags for every campaign or season. 
We’re all consumers as well. But the real strength of the electronic shelf labels is the unique ability to synchronize your prices across multiple channels, such as stores, online and offline, app or multiple locations.
Read the use cases below to find out what digital price tags can do for you.

Store Operations Become hyper-efficient with boosted productivity and best-in-class task management
The biggest single process in a retail store today is replenishment of the shelves – especially in grocery. On top of that, you’re expected to be hyper-efficient in delivering online fulfillment, such as Click & Collect orders, and actively help guide customers in the store. 
The extremely multi-faceted use of an electronic shelf label system allows you to save precious time and excel in the tasks that matter the most.
This gives you more time and money to focus on what really makes a difference.

Shopper Engagement The New Retail puts a high demand on experiences and giving the customer the power.
How can a shopper quickly find a product they want, using their mobile?    
How do you let them know the details about the product?
How they can find the special gluten-free or vegan item they are looking for?
The answer lies in utilizing the power of the electronic shelf labels from Pricer.
With our optical communication system and ESLs, we’re able to position any product dynamically and offer other types of excellent shopper engagement solutions. 

Pricer’s electronic shelf-labeling solution helps you save time with automatic price updates, store operations and task management. 
It’s more cost-efficient than paper and improves your customers’ experience with accurate, reliable pricing.

Investing in a system might seem daunting. There are plenty of organizations across the world loudly proclaiming their outstanding product suite.  
We would like to take you on a journey to demonstrate the best practices, stress tests, and other methods available to test, trial and evaluate electronic shelf labels.
This will guide you in making the right decision and selecting the solution most suitable for your needs.





Pricer System Overview  >>Learn More

Pricer Technology  >>Learn More

Introducing  smartTAG

SmartTAG – Segment labels  >>Learn More

SmartTAG HD – Graphic labels  >>Learn More

SmartPOSTER  >>Learn More

Attachment Solution  >>Learn More


● Solution  >>Learn More

 Shelf Interactivity Solution  >>Learn More

 Product finding made easy  >>Learn More